OUR PRODUCTS
Burson In Market Insights or B.I.M.I. (powered by MPI) is our focal product. It is a joint initiative between Burson and their suppliers facilitated through ourselves at Market Pulse Insights M.P.I.
We receive input data from both Burson and their Suppliers and convert this into profit enhancing actionable insights.
"SO WHAT ?"
Have you ever received data via excel dumps or pages of reports (never mind the quality feel the thickness) and were left thinking "So what" can I do with this data dump, where and how do I look for insights in this lot? Who are the various audiences across my organisation from leadership teams through to field teams and how do we deliver meaningful insights to each of these?
Burson In Market Insights (BIMI) / MPI
BIMI will answer the so what for you and your organisation, we created BIMI using real business criteria from Burson along with pilot suppliers, this enabled us to customise and optimise the product.
BIMI provides the platform for Burson and their Suppliers to work closely in developing operational business plans, these will lead to improved business profits by "fish finding" the opportunities to close performance gaps in sales, improve field teams effectiveness and assist in inventory management.
BIMI KEY FEATURES
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Online cloud based
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Exception based "fish finder" type reporting
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Insights suitable for all your organisation
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Interactive with drill down and through using smart filters
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Provides you targeted infield activation and optimisation
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The tool to turn insights into action with your Burson business
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Ability to output as a paper report in Powerpoint or PDF format
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Detailed user guide and support provided
Please contact us for more information
Home screen provides fast access to key insights regards your business position for month gone, financial YTD and MAT Rolling 12 months.
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Charts and snapshots are interactive with drill down via filters
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Drill down filters for State, Category, Product Group & Company Rep
Interactive "fish finder" type visuals take you to the action fast, if it's a big red fish is most likely an issue (not a Snapper fish). Large and green means a good result in that branch.
3 charts - Month gone, financial YTD and MAT Rolling 12 months.
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Charts are interactive using drill down filters
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Drill down filters for State, Category, Product Group & Company Rep
Item level category review (Level 3 subs only) provides the tool to review the performance of your items in each branch location.
You can drill down to the specific issues or opportunities by ranking, filtering or applying advanced scenarios through visual level filters.
This chart is based on either MAT or FYTD (As preferred) value $ and volume units sold out in each branch.
Burson In Market Insights BIMI
On-boarding Process Explained
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Please give us a call or email - See contacts on home page
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We will get back to you within 24H with details of BIMI and various options to best meet your needs.
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If agreeable you can set up the subscription payment process for your chosen BIMI product whilst on the phone.
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We will then provide you with a supply agreement, and password to this site giving you access to tools such as day in the life materials and user guide.
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You will receive your first dashboard report early in the following month after signing up, and then early in the month as per the period subscribed for (monthly or quarterly). We will explain this when you sign up based on the date in the month as we require some time to customise your database.
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We provide ongoing user support for both technical and business insights purposes, and always welcome your suggestions and feedback.
Your monthly subscription to BIMI includes comprehensive training and support from one of our knowledgeable team.
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We train new users
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Demonstrate functionality
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Provide training manuals and online courses
All this to ensure you get the most out of your BIMI insights.
We work hard to ensure you are delighted with our service.